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Pet Business Owners Membership
Welcome To Pet Business Owners School
START HERE (4:25)
Get Started with The Marketing Roadmap
Lead Generation Activity Sheet
Resources & Support
Free Facebook Group For Support - Sign up Now
Coffee With Kate: Weekly Online Coaching & Accountability - Sign Up Now
Done For You Monthly Content Kits
[Issue 10 - Apr] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 11 - May] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 12 - June] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 13 - July] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 14 - Aug] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 15 - Sept] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 16 - Oct] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 17 - Nov] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 18 - Dec] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 19 - Jan] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 20 - Feb] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 21 - Mar] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
[Issue 22 - Apr] Done For You Monthly Content Kit For Pet Sitters & Dog Walkers
Goals Setting and Planning
Goal Setting & Planning (Jan 2022) (50:39)
Goal Setting Planner
Goal Setting and Planning (17:00)
Marketing Planner (Year View)
Marketing Planner (Quarterly View)
Marketing Planner (Month View)
Social Media Post Ideas
Content Ideas
Weekly Planner
Event Ideas
Creating A Marketing Plan For Your Business (Texas Conference) (95:43)
Creating a Marketing Plan Workbook (Texas Conference)
Revenue Goal Setting
Creating a Vision Board (7:12)
Content Creation: Blogging
BLOGGING PLAYBOOK
Blogging: Why Is It So Important? (6:58)
Blogging: What Should You Be Blogging About? (10:51)
Blogging: The Importance Of SEO (7:01)
Blogging: Promoting Your Blog Post (8:56)
Blogging: How To Get Blog Readers (6:55)
Blog Creation Template
Creating A Local Blogging Strategy
Ebooks: Creating Your Own Ebook (9:39)
Walk Through Creating a Blog Post (14:11)
Email Marketing
Email Marketing Part 1 - Setting up your list & what to email (16:28)
Welcome Email Sequence
Email Marketing Part 2 - Setting up a Lead Magnet (16:44)
Delivery Email Sequence For Lead Magnet
Content Creation - Google My Business
Google My Business - Setup (9:12)
Interview With Ross Taylor: GMB Specialist (46:56)
How To Get Reviews From Your Clients & What To Do With Them
Content Creation Training
Podcast: Starting Your Own Podcast
Why Use Video In Your Business (12:30)
Surveys: How To Use Them To Get Free PR (5:40)
Content creation ideas to get new customers
Tools To Create Great Video For Your Pet Business (14:38)
Christmas Content Planning Webinar (37:08)
SEO Audit & Action Plan
How To Market Your Business While You Have Time (Covid-19 Napps Webinar) (61:06)
How To Create Content To Market Your Business (Napps Webinar) (56:11)
Using Stories In Your Marketing (Texas Conference) (60:16)
Creating Local Content To Put You At The Heart of The Community (Texas Conference) (56:13)
Google Analytics (Feb 2022) (34:34)
Social Media/Marketing Training
Facebook: What Makes A Good Page (6:22)
Facebook: Engagement and Growth (9:44)
Facebook: Going Live On Facebook (8:03)
Facebook: Starting A FB Group
Facebook: Using Facebook Backgrounds
Facebook: How To Schedule Posts On Facebook (2:42)
Facebook Ads Webinar (60:28)
Facebook: How To Set Up A Facebook Ad (13:20)
Twitter: Setting Up Your Account (5:24)
Twitter: How To Find People To Connect With (4:43)
Twitter: How To Start A Twitter Chat (7:15)
INSTAGRAM: ENGAGEMENT PLAYBOOK
Instagram (Mar 2022) (71:11)
Instagram: How To Create Insta Story Highlights (4:16)
Instagram: How To Use Planoly For Instagram (9:06)
Instagram: Instagram Story Ideas
Pinterest: Using Pinterest To Promote Your Business
Contests: Using An Annual Competition To Promote Your Business
Meetups: Using Meetups To Promote Your Business (7:09)
How To Be More Intentional With Your Marketing (16:10)
31 Ways To Increase The Visibility Of Your Business
How to Use Promo Republic (4:41)
Marketing Challenge: 31 Day Marketing Sprint
Marketing Challenge: Getting More Dog Walking Clients
Christmas Marketing Checklist
Creating Facebook Stories (4:09)
Instagram Reels Challenge (15:08)
Introduction To TikTok - Oct 2022 (25:10)
AI & Chat Bots
Setting Up A Chat Bot (13:13)
Chat GPT (18:21)
Setting up Many Chat with Instagram (4:34)
Using Canva To Create Graphics
How to Create a Social Media Graphics (7:48)
Finding Canva Templates To Use (11:49)
Setting up a Brand Kit (2:44)
Choosing Instagram Story Templates (8:11)
How to remove the background off a photo (1:28)
How to create simple animated graphics (5:07)
How to create infographics (8:01)
How to create a promotional video on Canva (6:41)
How to create a meme in Canva (5:09)
Operations Training
Answering The Phone
Hiring An Office Manager
Saving Money in Your Business
Hiring Staff / Staff Retention
Updating Processes & Systems (9:18)
Staff Training
Using Staff Testimonials In Your Hiring Process
Customer Experience Training
Customer Journey Mapping Workbook
Audit Your Website (6:36)
Audit Your Blog: Design (5:47)
Audit Your Blog: Content (9:09)
Audit Your Blog: Revisit Blog Content (9:51)
Customer Referral Programme
Customer Retention Strategies
Using Cards To Delight Your Customers (19:29)
Productivity
Audit Your Week (6:06)
How To Manage To Do Lists (10:02)
Project Planning With Trello (9:44)
How To Use Zoom (Online Meeting Software) (4:55)
12 Week Challenge (Starts 7th January)
Week 1: End of Year Review - Video and PDF Download (7:40)
Week 2: Monitoring Your Progress and Planning (8:45)
Week 3: Choose a Social Channel To Improve and Develop (9:17)
Week 4: Get Blogging With Ease and Results (4:22)
Week 5: Improving The Copy On Your Website (7:51)
Week 6: Building Your List To Market To - Creating Downloadables (10:03)
Week 7: Building Your List To Market To - Newsletters & Nurture Sequences (12:17)
Week 8: The Importance of Using Video In Your Pet Business (12:30)
Week 9: Tools To Create Great Video For Your Pet Business (14:38)
Week 10: Are Ads Right For You? (12:26)
Week 11: Getting PR For Your Business (9:51)
Week 12: Collaborating With Local Businesses (12:06)
Instagram Challenge
Day 1 - Creating Your Profile (7:28)
Day 2 - Deciding on A Bio Link (5:28)
Day 3 - Image Categories (8:45)
Day 4 - Account Style (7:21)
Day 5 - Hashtags (7:56)
Day 6 - When To Post (5:57)
Day 7 - Captions (5:53)
Day 8 - Tidy Up Your Account (1:59)
Day 9 - Starting Conversations (6:42)
Day 10 - Daily Activity (3:03)
Day 11 & 12 - Finding Customers & Tracking Them (6:48)
Day 13 - Following Hashtags (2:28)
Day 14 - FInd Customers Hashtags (3:52)
Day 15 - Finding Customers on Big Accounts (4:05)
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