Facebook Bootcamp For Pet Business Owners

Everything you need to know about using Facebook For Your Pet Business

Are you worried that you don’t have enough clients to make a living?

Maybe your revenue is down – and you need to do something about it quickly?

  • You love Facebook but you aren’t getting enough customers right now.
  • You’ve tried Facebook Ads before with little to no result.
  • You are frustrated and need help

Well don’t worry…because the answer is… Facebook Marketing Bootcamp for Pet Business Owners.

A chance for you to stand out from the competition and make sure your business signs up enough new customers to keep growing your business the way you want to.


Why Care About Facebook Marketing?

Facebook is not only the world’s largest social network, it is the best place for you to connect with your customers and potential customers online.

But Facebook can be a struggle…I get that!

  • It’s hard to get your posts seen by your audience
  • Advertising can seem overwhelming
  • And it can be frustrating when you don’t get the results that you want (especially when you can’t afford to be wasting money right now)

Who is Facebook Marketing Bootcamp for?

This Bootcamp is for you if:

  1. You are not getting enough reach on your Facebook Page – but you want to! Or you would like more than you have now!
  2. You are unsure how to turn Facebook Fans into website visitors. Or you have never even considered how much website traffic you get from Facebook.
  3. You have tried Facebook ads and they didn’t work for you. Because you didn’t really fully know what you were doing.
  4. You want to use Facebook ads but have no idea where to start. But you know your competitors are using it …so you need to be ahead of the game.


What Pet Business Owners Think Of Facebook Bootcamp

“I LOVED Kate and Amanda’s FB boot camp class! I was already on Facebook, but I learned so much about what kind of content to post and why some of my content wasn’t working. I especially loved the ads portion. I had played around with ads but didn’t know anything about how to target cold, warm and hot audiences. I would highly recommend this class for anyone who wants to up their social media game!” ~

Kristen Corral
Owner at Little White Dog Co.

What Does Facebook Marketing Bootcamp Include?

In this four module course, you’ll learn how to use Facebook effectively to build an engaged and loyal audience of potential customers.

We will be covering:

Module 1 – Developing An Engagement Strategy

  • Lesson 1: Facebook Basics & Starting Conversations
  • Lesson 2: 7 Types Of Content To Create
  • Lesson 3: Why Is Engagement Important?

Module 2 – Putting Yourself At The Heart Of The Community

  • Lesson 1: Why Community Is So Important
  • Lesson 2: 8 Ways To Use Facebook To Put Yourself At The Heart Of The Community
  • Lesson 3: Why You Shouldn’t Rush To Do Everything

Module 3 – Beyond the Facebook Boost Button

  • Lesson 1: Understanding Ads
  • Lesson 2: Boosting Posts
  • Lesson 3: Using ads manager
  • Lesson 4: Planning Before you create
  • Lesson 5: Creating Your Ads
  • Lesson 6: Duplicating Ads
  • Lesson 7: Reporting

Module 4 – Get Better Results From People You Know

  • Lesson 1: What Is Retargeting
  • Lesson 2: Cold, warm & Hot audiences
  • Lesson 3: The Pixel
  • Lesson 4: Conversion event tracking
  • Lesson 5: Creating Lookalike Audiences
  • Lesson 6: Different Ads For Different Audiences
  • Lesson 7: Using Ads To Build Your Email List
  • Lesson 8: Conversion ads


Who Is Teaching Facebook Marketing Bootcamp?

Module 1 and 2

These will be taught be me – Kate McQuillan

My Facebook Page has over 40,000 Fans and bring in leads every day – which turn into customers.

My posts regularly reach over 10,000 people on Facebook – despite all the recent algorithm changes.

I run an annual competition which brings in more free Press than you can imagine, including radio, TV and newspaper features. (Now in it’s 7th year!)

Module 3 and 4

I am excited to bring in my own Facebook Ads Manager to teach you all about Facebook Ads

Amanda runs ad campaigns for clients and offers one-to-one help to small businesses struggling with Facebook ads. She has written for some of the world’s best social media websites including Jon Loomer, Social Media Examiner and RazorSocial. She’s also a regular contributor to the AgoraPulse blog.

But more importantly….. She has created all my Facebook ads (and taught me how to do my own!), helped me reach my target audience and develop a highly successful Facebook ads strategy. For both clients and employees.

She is AMAZING!! and most importantly she GETS the Pet Care industry and LOVES Cats and Dogs!


When Will Bootcamp Take Place?

The Facebook Marketing Bootcamp consists of 4 online modules PLUS access to the FREE Facebook Group to ask questions

You can watch the video trainings at your own pace and then ask any questions or get feedback in the group.

We will also be doing quarterly Q and A sessions where you can come on live and ask questions. We will also be updating you on new and exciting things happening within Facebook.

So this isn’t just a course you do and forget about – there is constant help and updates.

Frequently Asked Questions

Where will the course take place?

You will be able to do it from the comfort of your own home. Everything is done online.

Will I get homework to do?

Yes, there will be some work to do outside off the course. This is a learn and then do it type of course!

I’m not sure I have time to do this!

If you don’t have time then you need to make time. The sooner you learn to master Facebook for your business the sooner you can start benefiting from it.

Facebook Ads can be so effective and good value for money – IF you know how to do them properly.


Your Instructor


Kate McQuillan
Kate McQuillan

Course Curriculum


  First Section
Available in days
days after you enroll

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