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Facebook Bootcamp For Pet Business Owners
First Section
First Lecture
Module 1 - Facebook Engagement
Lesson 1: Facebook Basics & Starting Conversations (15:17)
Lesson 2: 7 Types Of Content To Create (21:13)
Lesson 3: Why Is Engagement Important? (11:37)
Homework (1:20)
Module 2 - Putting Yourself At The Heart Of The Community
Lesson 1: Why Community Is So Important (4:40)
Lesson 2: 8 Ways To Use Facebook To Put Yourself At The Heart Of The Community (42:13)
Lesson 3: Why You Shouldn’t Rush To Do Everything (5:03)
Homework (1:07)
FB Live Running Worksheet
Module 3: Beyond The Boost
Lesson 1: Understanding Ads (3:26)
Lesson 2: Boosting Posts (13:18)
Lesson 3: Using ads manager (5:16)
Lesson 4: Planning Before you create (14:04)
Lesson 5: Creating Your Ads (13:05)
Lesson 6: Duplicating Ads (2:51)
Lesson 7: Reporting (3:43)
Homework (1:19)
FB Ads Planning Worksheet
Module 4: Getting Better Results From People You Know
Lesson 1: What Is Retargeting (5:54)
Lesson 2: Cold, warm & Hot audiences (8:57)
Lesson 3: The Pixel (7:15)
Lesson 4: Conversion event tracking (3:41)
Lesson 5: Creating Lookalike Audiences (3:11)
Lesson 6: Different Ads For Different Audiences (4:54)
Lesson 7: Using Ads To Build Your Email List (2:25)
Lesson 8: Conversion ads (2:16)
Homework (0:57)
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Lesson 2: 8 Ways To Use Facebook To Put Yourself At The Heart Of The Community
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